Hilton Plans 15 New Hotels in Morocco as Tourism Sector Gains Momentum

Hilton plans to open 15 new hotels in Morocco in the coming years, aiming to more than double its portfolio in the country. Hilton's president and CEO, Chris Nassetta, highlighted Morocco's strategic importance for the company, citing its rich hospitality heritage and growing appeal among international travelers. Among the projects, a hotel in Casablanca with 90 rooms and another in Chefchaouen with 100 rooms are expected to open in 2028.