GITEX Africa: Concentrix’s Redouane Mabchour on Morocco’s CX AI Shift

Author: Oumaima Moho AmerPublished on: April 3, 2026Country: Morocco

Business & EconomyTechnology

GITEX Africa: Concentrix’s Redouane Mabchour on Morocco’s CX AI Shift

Africa's customer experience and outsourcing sector, valued at $8.85 billion in 2025, is undergoing a transformation driven by AI. Redouane Mabchour, General Director of Concentrix in Morocco, emphasizes that customer support is evolving into a strategic lever for business transformation. More than 40% of tasks in the tech outsourcing sector may be automated by 2030, presenting significant challenges for the market's transition.

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