Marmalade to be re-branded in post-Brexit food deal

Author: bbc.comPublished on: April 2, 2026Country: United Kingdom
Business & Economy
Marmalade to be re-branded in post-Brexit food deal

British marmalade, traditionally made with bitter Seville oranges, will have to be sold as "citrus marmalade" if the UK government's food deal with the EU goes ahead. This name change is required due to Brussels updating its labeling rules, widening the legal definition of marmalade across Europe. Citrus-based conserves will need to be distinguished as a separate type of product.

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