Morocco’s Tourism Surge Puts Taxis, Ride Hailing, and Airport Transfers Under Pressure

Morocco welcomed 36.6 million passengers in 2025, increasing pressure on transport between airports and city centers. Despite airport infrastructure expansion aimed at reaching a capacity of 80 million passengers by 2030, airport transfers remain unpredictable, with issues such as fare bargaining and language barriers. The ride-hailing market, including apps, remains fragmented and often operates outside legal regulations.