K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive

The K-pop group BTS returned to the stage on March 21, 2026, after nearly four years away due to their military service. Despite not securing tickets for the concert, thousands of fans, including Shekinah Yawra, gathered in Seoul to experience the event. Their tenth studio album, 'Arirang', topped the charts in the United States, Japan, and the United Kingdom, and the upcoming world tour is expected to generate over $1.4 billion.