Advertising Regulator finds KWIKSPAR free data ad 'ambiguous at best'

The Advertising Regulatory Board ruled that a KWIKSPAR advertisement promoting free mobile data is ambiguous and misleading, as it did not clearly state that the benefit was limited to customers using a SPAR mobile SIM card. A consumer complaint revealed that she was only informed after her purchases that she needed a SPAR mobile SIM to receive the advertised free data. The Board noted that the advertiser is not a member and cannot impose binding sanctions, but it issued a ruling for the guidance of its members.