Market shift as life insurance revenue beats general covers

For the first time, life insurance products generated more premiums for underwriters than general covers, indicating a shift in Kenya's insurance market. In 2025, life insurance premiums grew by 23.1% to Sh235.39 billion, surpassing general insurance premiums which rose by 11.4% to Sh227.17 billion. This shift reflects changing consumer behavior and insurers' strategies, with increasing demand for long-term savings products.