World Cup 2026: In Yiwu, the football business is already underway

As the 2026 World Cup approaches, the Chinese city of Yiwu, a major wholesale trade center, is experiencing a significant increase in its sports goods exports. Local businesses, such as that of Lin Yuanyuan, are seeing strong demand, particularly for footballs, with main markets in South America and Africa. This momentum is driven by the growing enthusiasm for football worldwide.