They were paid $50,000 to watch all matches of the 2026 World Cup

Two American influencers, Austin Franklin and Kevin Akoto, were hired by FOX One to watch all 104 matches of the 2026 World Cup from a glass cube set up in Times Square, Manhattan. Each will receive $50,000 (about 28.3 million CFA francs) for this mission, which includes producing real-time content on social media. The initiative highlights the growing role of content creators in covering major sporting events.