African Marketing: Brands on the Continent Facing Global Competitiveness Challenges

African brands are seeking to establish themselves in international markets, a central topic at the annual African Marketing Confederation (AMC) conference scheduled for September 23-25, 2026, in Livingstone, Zambia. Discussions will focus on the valorization of cultural and creative resources, as well as the economic and technological transformations affecting African businesses. Professionals such as Mamadou Bah and Oriane Abouattier Canfrin will participate in discussions, including the impact of artificial intelligence on marketing.