Credibility gap in Kenya’s social media age - Business Daily

According to the Media Council of Kenya's State of the Media 2025 Survey, 39% of Kenyans now get their news primarily from social media, ahead of TV at 31% and newspapers at 13%. Despite this shift, trust remains firmly with traditional media outlets. 28% of Kenyans cite false information as their biggest media concern. Additionally, 63% of Kenyans cannot identify AI-generated content, even though 59% are aware that AI is used in media production.