Top influencers earn Sh296m as Kenya’s creator economy tops Sh1bn

In 2025, Kenya's top social media influencers earned a total of Sh296 million from sponsored posts, pushing total creator economy payouts past Sh1 billion. Comedian Eric Omondi was the top earner with approximately Sh57 million, followed by socialite Amber Ray with Sh44 million. Brands like Coca-Cola and Unilever were among the most active in partnerships with creators, while Instagram remained the most lucrative platform for Kenyan creators.