Startup that refused to fold: How Craydel found niche in linking students to foreign universities - Business Daily

Manish Sardana left his lucrative role as Managing Director for Africa at WPP-Scangroup during the Covid-19 pandemic without a business plan. Following his wife's suggestion, he launched Craydel in 2021, a Nairobi-based edtech startup described as a 'Booking.com for higher education'. The platform helps students find, compare, and apply to universities worldwide, addressing information asymmetry and fraud from study-abroad agents. Craydel was co-founded with John Nguru and Shayne Premji.