Well-being, hospitality, customer loyalty… 5 tips for making pleasant scents an everyday asset

Pleasant fragrances can improve well-being by creating a comfortable, calming atmosphere at home or at work. In shops, hotels and restaurants, a suitable scent can enhance the welcome and make visitors’ experiences more memorable. The article advises choosing fragrances according to each space’s purpose and foot traffic, while avoiding excessive diffusion. Businesses can also associate a scent with their brand to strengthen its identity and recall, using quality products and diffusers.