At 41, Cristiano Ronaldo drops out of the top 10 most marketable athletes

Cristiano Ronaldo fell from fifth to 14th place in SportsPro’s 2026 ranking of the 50 most marketable athletes, published on October 27. Compiled with NorthStar Solutions Group using data from July 1, 2025, to June 30, 2026, the ranking assesses the brand strength, current momentum and commercial trajectory of 1,202 athletes. Aryna Sabalenka topped the list, followed by Eileen Gu, Giannis Antetokounmpo, Erling Haaland and Carlos Alcaraz. Ronaldo, who topped the ranking in 2022, retains partnerships including Nike, Herbalife, Tag Heuer and Armani, and continues to develop his CR7 brand.