State bans celebrities from betting ads, sets Sh20m fine

Betting firms will be prohibited from using influential personalities and past large prize winners, facing fines of up to Sh20 million. The new regulations aim to protect minors and vulnerable individuals from gambling advertisements, as the popularity of betting has surged in Kenya, especially among the youth. Approximately 40.4% of Kenyans aged 18 to 45 are actively betting, spending an average of Sh1,845 per month.