Razzl City Tour connects consumers through culture, community pride

Razzl, the carbonated soft drink brand from Ultimum Limited, launched the Razzl City Tour, a multi-city campaign celebrating authenticity and diversity of Nigerian communities. Activations took place in markets and universities in Ibadan, Lagos, Awka, Port Harcourt, Uyo, Aba, Enugu, Benin, Owerri, and Abakaliki. Elizabeth Adesina, Senior Digital and Media Manager, said the initiative aimed to encourage consumers to be themselves and connect through Cola, Orange, and Lemon flavors.