Richard Siayojie, the Cameroonian who wants to rewrite the rules of selling in Africa

Richard Siayojie, born in 1980 in Njombé, started his career selling bananas at the age of 14. After holding various positions in the commercial field, he has been leading Projection Company since 2022, a firm specializing in sales force training. He advocates that selling is a crucial strategic function for the performance of African businesses.