‘Man No Be Machine’: Alieve relieves everyday pain

CHI Pharmaceuticals has launched a campaign for its pain-relief brand Alieve, built around the slogan “Man No Be Machine” and the reminder that Nigerian workers need relief when pain slows them down. The campaign pairs that message with “Rise Above Pain” and presents Alieve as helping people return to everyday activities after pain or fever. The ibuprofen-based medicine is registered with NAFDAC and comes as a 100 mg/5 mL oral suspension for children and 200 mg and 400 mg tablets for adults. TGI Group Chief Marketing Officer Probal Bhattacharya describes Alieve as a companion that helps hardworking people get back to their routines.