Cable TV firms slash jobs as viewers shift to streaming services

Author: Kabui MwangiPublished on: May 1, 2026Country: Kenya

Business & Economy

Cable TV firms slash jobs as viewers shift to streaming services

Employment among cable television operators in Kenya fell by 8.9% to 398 workers in 2025, reflecting a shift as households move towards online streaming services. Digital television users dropped significantly, with a 79.4% decline in digital terrestrial television users and a 57.2% drop in satellite subscriptions. This trend is driven by changing consumer preferences, particularly among younger audiences, favoring streaming platforms like Netflix and YouTube.

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