Here’s why straight-line thinking fails in business

Author: David J. AbbottPublished on: June 17, 2026Country: Kenya
Business & Economy
Here’s why straight-line thinking fails in business

David J. Abbott, columnist at aCatalyst Consulting, explains why linear thinking, the brain's default mode, is risky in complex business. Nature has no straight lines, yet managers use them to forecast growth and outcomes. Linear thinking works for simple tasks (checklists, recipes) but blinds one to feedback loops, disruptions, and cycles. Abbott recommends adding systems thinking to the management toolbox.

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